Mix warm milk with active dry yeast and granulated sugar in a large bowl. Allow to sit for about 5 minutes until foamy.

Add melted butter, a large egg, salt, and all-purpose flour. Stir until a dough forms, then knead for about 8–10 minutes.

Shape the dough into a ball, place it in a greased bowl, cover, and let rise for about 1 hour.

In a mixing bowl, beat softened cream cheese, granulated sugar, and vanilla extract until smooth and creamy.

Roll out risen dough into a rectangle. Spread cheesecake mixture over the dough, adding dollops of strawberry jam.

Swirl lightly to create marbling.

Roll the dough tightly into a log and slice into 12 even rolls.

Arrange sliced rolls in a greased baking pan and let rise for 30 minutes.

Preheat oven to 350°F. Bake rolls for 25–30 minutes until golden brown.

Let cool for about 10 minutes before serving.